I came across a guide by Frank Luntz describing effective and tested public relations arguments in support of Israel's policies and Western, especially US support for Israel's policies.
A first observation is that the better these arguments work, the longer the US will sink resources into an essentially unwinnable fight against almost all of the non-Jewish people of the Middle East.
A second observation is that the Arab world has more than enough resources to produce professionally researched documentation in the other direction, and as far as I've seen this does not exist on the other side. That strikes me as a bad reflection on both the Arab people and the religion of Islam.
In the meantime, the observations and strategies of this study are equally effective whether one is arguing in favor of or against the perpetuation of the status quo in the conflict over Zionism.
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